This is: Reliving
The fight against 'fast furniture’
In Europe, we throw away 60 million pieces of furniture every year. Only 10% is recycled. This is partly due to ‘fast furniture’: cheap furniture that lasts only seven years. In 2019, Reliving was founded by Jody Klaassen, Ananda van Doorn and Vincent van Leeuwen. With the platform, the entrepreneurs aim to significantly reduce the negative impact of the furniture industry and make second-hand the new norm. Their motto is: “make use of what is already there”
~ Making second-hand the new norm ~
Online marketplace for second-hand furniture
The online marketplace for unique second-hand furniture has a carefully curated offer. Advanced technology makes it possible to put large numbers of products online in one go. The platform is user-friendly and makes stylish and sustainable interiors more accessible to more people.
Affordable second-hand furniture
Both individuals and professional traders sell items through the platform. Reliving aims to become the number one provider of affordable second-hand furniture in Europe. After the Netherlands and Belgium, Germany is next on the agenda
~ Giving as much furniture as possible multiple lives ~
60 million pieces of furniture gone
Every year we throw away 60 million pieces of furniture in Europe. Many end up in incinerators, which is of course a shame. That is why Reliving aims to give as much furniture as possible multiple lives. That way, no new furniture is made and trees and other raw materials remain untouched. The more Reliving succeeds and the more products are bought via the platform, the greater the impact.
